How companies increase digital sales with Unidy

Collect - Increasing number of user profiles / Connect - Increase data fields and opt-ins per user / Convert - Increase revenue per user

For example, the German Golf Association generated a high number of insured golfers for HanseMerkur in a very short time with the DGV login.

As can be seen in the image above, the basis is a three-tier model: Collect, Connect, Convert. Unidy is used by companies to synchronize user data and consent across platforms as a basis for personalized communication, service offerings, and digital marketing. The marketing formats used by Unidy are explained below.

How Identity Management Drives Digital Sales Growth

Identity management serves as the foundation for digital sales growth by creating a unified view of your customers across all touchpoints. When companies implement a centralized identity solution like Unidy, they transform fragmented user interactions into coherent customer journeys that drive measurable revenue increases.

The core principle behind identity-driven sales growth lies in the ability to remove friction from user experiences while simultaneously gathering valuable zero- and first-party data. This approach enables companies to offer personalized services, streamline conversions, and build deeper customer relationships that translate directly into higher lifetime value.

By consolidating login, consent, and profile management into a single branded experience, companies can reduce abandonment rates, increase opt-in rates, and create more opportunities for cross-selling and upselling. The synchronized user data becomes the basis for targeted campaigns, premium service offerings, and strategic partnership monetization — a direct solution to the social media monetization gap that organizations with large but unowned audiences face.

1. Collect

Objective: Increasing number of user profiles

To make it as easy as possible for users to create a profile in the company database, Unidy offers various functions. In addition to various direct registration options (email, magic link, social logins), users can also create a profile by invitation via integrated third-party services (e.g. CRM, shop) or the company's own user API. These functionalities make it possible, for example, to give users the option of converting data entered somewhere directly into a fully-fledged account. Accounts from old data silos can also be transferred directly into central user accounts, which the user only has to confirm once (e.g. by assigning a password).

2. Connect

Objective: Increase data fields and opt-ins per user

The more relevant information about users is known and, above all, the more consent (opt-ins) users proactively give, the better they can be addressed according to their needs. To this end, Unidy makes it as easy as possible to maintain personal data and to give or withdraw opt-ins. This user data can be synchronized across the whole brand platform of connected best-of-breed services.

With the single sign-on function, users can register for connected services and communication channels with one click and give consent for data transfer.

Companies can flexibly define which data fields users can edit and/or view in the account and which data fields are, for example, mandatory in order to use a service. For example, user groups can be created that have individual access rights (e.g. member portal for members). Basically, Unidy offers the connection to solutions of the following categories:

• Services (shops, landing pages, ticketing, …)
• Channels (e-mail, messenger, SMS, push, …)
• Subscriptions (memberships, premium access, season tickets, business club, …)
• Payment (various payment methods)

3. Convert

Objective: Increase revenue per user

The more user profiles there are (see Collect) and the more user data there is per profile (see Connect), the higher the potential marketing value for companies.

Unidy offers various possibilities for this:

Single-Sign-On Integration

• Brand Login Analogous to the well-known social login buttons, the own brand login of partners can be integrated to convert users with one click. The user data transferred after the user's consent can be defined individually.

• Account Listing In addition to the integration of the brand login, the respective partner can be listed directly in the user account as an SSO service next to the brand SSO services.

Partner Subscription Integration

Unidy Subscriptions offers the possibility to prominently integrate partners with subscription, subscription, or membership offers in the central user account. Through SSO-Connect, users can convert with one or a few clicks. Own (premium) subscriptions can also be created and marketed, which in turn integrate partner services (e.g. digital membership, premium account, business club, etc.).

Payment Partner

Possibility to integrate a payment partner into Unidy in order to generate premium branding effects but also new customers for the payment partner. A payment service provider (PSP, e.g. Adyen, Unzer) as well as a bank (e.g. Commerzbank), payment method (e.g. Bluecode) or scheme (e.g. Visa) can be integrated as a partner. Especially for banks, payment methods, and schemes, this is a very valuable marketing right, as not only positive branding effects but also direct acquisition of new customers can be achieved. For PSPs valuable use cases can be generated through Unidy's central payment integration (cross-channel and cross-service, online & offline, "1-click checkout").

SSO Landing Pages

SSO landing pages might be the easiest way to drive direct revenue within your own data and login. Imagine a dedicated landing page with an integrated SSO function, which enables users to instantly participate in your campaign with only one click. The required user data and consents lie with the partner. In this way, significantly higher conversions can be achieved compared to landing pages with old-school data forms.

Streamlining Checkout Experience with Single Sign-On

Checkout friction represents one of the biggest conversion killers in digital commerce. When users encounter lengthy forms, multiple authentication steps, or unclear payment processes, abandonment rates skyrocket. Single Sign-On effectively eliminates these barriers by consolidating the entire checkout experience into a streamlined, one-click process.

Through SSO integration, Unidy enables companies to pre-populate checkout forms with authenticated user data, automatically apply saved payment preferences, and process transactions with minimal user input. This approach is particularly effective for subscription services, membership purchases, and recurring transactions where the friction of re-entering information repeatedly can significantly impact customer lifetime value.

The technical implementation leverages secure token-based authentication to maintain session continuity across all connected services. When a user initiates a purchase on any connected platform, their identity and preferences are instantly available, eliminating the need for redundant data entry or additional authentication challenges. This seamless experience directly translates to higher conversion rates and improved customer satisfaction.

By connecting Unidy with a campaigning or marketing automation tool (CRM, CDP, newsletter tool, etc.) or even an AdServer, brands can drive personalized campaigns to specific target groups based on any selection criteria. For partners, this is a very effective gateway to reach a specific target group with the right timing and with the right content. Exemplary channels are:

• E-Mail Newsletter
• Messenger (WhatsApp, iMessage, Telegram, …)
• App Push
• Browser Push
• SMS
• Banner

Digital Revenue Optimization Through Central Identity

The convergence of identity management and revenue optimization represents a fundamental shift in how companies approach digital monetization. By establishing a central identity layer, organizations can systematically transform user interactions into measurable revenue opportunities across every touchpoint.

This optimization strategy operates on multiple levels: enhanced user experience through reduced friction, improved targeting capabilities through richer data profiles, and expanded monetization options through strategic partnerships and premium offerings. The unified identity infrastructure enables companies to track and optimize the complete customer journey, from initial registration through long-term engagement and renewal cycles.

Revenue optimization through identity management also includes the ability to create sophisticated user segmentation for personalized pricing, targeted upselling opportunities, and strategic partnership integration. Companies can leverage their central identity platform to offer white-label services, facilitate ecosystem partnerships, and generate additional revenue streams beyond their core business model.

The data sovereignty aspect is equally important for long-term revenue optimization. By owning and controlling first-party data through central identity management, companies reduce their dependency on external platforms and create sustainable competitive advantages. This independence enables more predictable revenue forecasting, better customer retention strategies, and stronger negotiating positions with technology and marketing partners.

On the basis of this digital strategy, customers are generating further revenues. If you also want to implement your digital strategy with Unidy, feel free to contact us.